About
Built by an operator, not a salesperson.
The story behind the name, and the experience behind the work.
From Red Rocket to Blue Rocket
The company started as Red Rocket — fast, loud, built for momentum. But the work we actually do isn't loud. It's deliberate: mapping how a business really runs, finding the bottleneck, and building the system that removes it.
Blue is the color of that work. Calm under pressure. Precise. Trustworthy. The rocket stayed, because the goal never changed — getting your operation off the ground and keeping it climbing. The name change wasn't a rebrand for its own sake. It was the company growing into what it had become.
Ebener Santos
Founder and lead consultant. Ebener has spent more than 11 years running operations across three countries — the United States, New Zealand, and Spain. For six of those years he was General Manager of Galaxy Discount Flooring, responsible for everything from sales pipeline to scheduling, payments, suppliers, and staff.
That matters because he has lived the problems Blue Rocket Co. solves. The lost lead. The invoice nobody chased. The Saturday spent rebuilding a spreadsheet that broke on Tuesday. He builds systems the way an operator builds them — for the people who have to use them every day.
He works natively in Portuguese and fluently in English and Spanish, and is currently completing his Salesforce Administrator certification.
The philosophy
Right-sized solutions. The right system for where you are right now — Airtable when Airtable is enough, Salesforce when it isn't. We match the tool to your stage, not our commission.
You own the outcome. Every engagement ends with documentation, training, and a full handover. Your team runs the system without us. No dependency, no lock-in.
We meet you where you are. No judgment about the WhatsApp threads and the notebook on the counter. That's where most service businesses start. The point is where you go from there.